• Home
  • GFX50S II
  • X-T30 II
  • GFX SYSTEM
    • GFX50S II
    • GFX100S
    • GFX100
    • GFX 50R
  • X SERIES
    • X-T30 II
    • X-E4
    • X-T4
    • X100V
    • X-T30
    • X-T200
  • As Featured In
  FUJIFILM REVIEWS

Breaking the Mould Competition​

To celebrate the launch of the NEW Fujifilm GFX50S II, the camera that is BREAKING THE MOULD in Large Format digital technology, we wanted to see what you think defines a BREAKING THE MOULD moment.

Entrants submitted a photo they had taken that captures a BREAKING THE MOULD moment, together with a short story behind the shot. The competition ended at 5pm AEDST 5/12/21.

The best entry WINS* the GFX50S II and GF35-70mmF4.5-5.6 WR kit.

This competition is now closed. Please view the terms and conditions
here.

COMPETITION WINNER

Congratulations to Matthew Willmann, who has won the GFX50S II and GF35-70mmF4.5-5.6 WR kit with his winning entry.

Story behind the shot:

This image depicts breaking the mould of men's mental health/toxic masculinity.

As a father of three boys and of course a son myself there has never been a more pivotal time in history to address the lack of awareness of the fact men have hearts, dreams and desires outside of the nuclear family structure.

Raising awareness around men's mental health and eliminating generational toxic traits will allow current and future generations of men to become more self aware, lower suicide rates, curb violence against women and let men be men in a healthy manner.

So this is my submission and I thank you for your time in looking at it. I hope it has challenged you or made you question where men are going into the future.
​

Matt  ​
Picture

Picture

Find Your Nearest Store

Visit Official FUJIFILM Website

  • Home
  • GFX50S II
  • X-T30 II
  • GFX SYSTEM
    • GFX50S II
    • GFX100S
    • GFX100
    • GFX 50R
  • X SERIES
    • X-T30 II
    • X-E4
    • X-T4
    • X100V
    • X-T30
    • X-T200
  • As Featured In